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Many endurance athletes are turned off by the sugary sweet taste of energy drinks—especially during long-distance runs and rides. If this sounds like familiar, you’ll be glad to read that Skratch Labs has launched Clear Hydration Drink Mix, a sports drink that tastes like water.
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Clear Hydration Drink Mix quenches thirst while providing the electrolytes plain water does not with just the slightest hint of flavor from real fruit. This new hydration line compliments Skratch Labs’ category-leading line of hydration mixes for which the brand is best known.
“For years, I’ve been asked by athletes for a sports drink that tastes like water—clear of anything that isn’t absolutely necessary,” said Dr. Allen Lim, founder of Skratch Labs. “Making a sports drink that tastes like water was important to these athletes because even though they know that they need a sports drink to replace the carbohydrate, sodium, and water they lose when training and racing, they also want the refreshing and clear taste of water to cleanse their palate and eliminate flavor fatigue. Clear Hydration Drink Mix has the ‘taste and feel’ advantages of water along with all of the benefits of a sports drink. There is no compromise.”
Clear Hydration Drink Mix replaces water and electrolytes lost from sweat while providing the carbohydrates athletes need. This formulation hydrates much faster than water alone and won’t upset your stomach like sports drinks with food coloring and preservatives can. Launching this May, Clear Hydration Drink Mix will be available in two flavors, Hint of Lemon and Hint of Orange. It will be offered in 240g bags, 15g singles, and an 8-pack caddy of singles.
Visit https://www.skratchlabs.com to learn more.
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