New North American Electric RV Study Published

Gas-free RV living is coming, and sooner than you think

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We all know that there is a major push for electric cars and trucks right now, and that technology is spreading to the recreational vehicle categories as well. Camping RVs are going electric and things are changing as we speak. Thor Industries released their study via press release.

THOR Industries, Inc. recently announced the release of their North American Motorized Electric RV Study, which explores consumer expectations, key purchase motivators and electric infrastructure development needs.  The point is – to see where the state of electrical RVs is currently at, and where it is going, along with what it will take to get there. Thor is one of the biggest RV players in the game, and they are leading the charge – no pun intended – into fully electric RVs. Ok, maybe the pun was intended…

Comprehensively confirming the need for long range solutions such as THOR’s high-voltage solution, this  study found that 45% of consumers expect to be able to drive 5-6 hours on a single charge. This data aligns with results from THOR’s 2021 North American Path to Purchase Study in which 70% of new RV purchasers reported traveling an average of 5 or more hours from their home for RV trips. THOR’s newest survey reflects that only 3% of consumers expect to charge after 2 hours or less of driving, which is the range currently offered by low-voltage motorized electric RVs.

The survey assessed consumers’ interest level, intended usage, charging and service expectations, as well as identify factors challenging their purchase of electric RVs. The featured information was collected from current and potential electric vehicle owners who are interested in purchasing a motorized electric RV, who have had some level of RV experience within the last 10 years.

Several key findings from the survey include:

Usage

  • 47% expect to use a motorized electric RV at least “once a week or more often” or “once every 2 to 3 weeks”

Charging Expectations

  • 97% expect to drive 3 hours or longer before charging
  • 70% report that the inclusion of an onboard fuel cell for recharging the vehicle’s battery positively impacts their purchase interest level, regardless of a small carbon footprint

Charging Infrastructure

  • 44% expect a fact-charging (1-hour) station at each individual campground spot
  • 34% report charging time is expected to be 45-59 minutes
  • 34% report charging cost from empty to full is expected to be $41-$60

Electric RV Feasibility and Consumer Interest Study

“As the global leader in the RV industry, it’s important that we share some of the critical data and insights used to inform innovation efforts across the THOR family of companies, which allow us to anticipate and exceed consumer expectations,” shared THOR President and CEO Bob Martin. “Our motorized electric RV study confirms that the high-voltage motorized platform we’ve developed meets the expectations of consumers, however charging infrastructure development is necessary to increase adoption.  When it comes to electrification, THOR is positioned to redefine the RV experience.”

For more motorized electric RV findings and to view the North American Motorized Electric RV Study, please download it here.  To learn more about THOR’s electric RV innovation, visit www.thorindustries.com/innovation.

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Derrek Sigler

Derrek Sigler has been a professional outdoor writer for more than two decades since earning his Master’s Degree in creative writing with a thesis about fishing humor. But if you ask anyone that knows him, he’s been telling fishin’ stories since he was old enough to hold a pole. He has written for Cabela’s and served as editorial director for Gun Digest books. Over the years, he has also written for Petersen’s Hunting, North American Whitetail Magazine, Wildfowl, Grand View Media, and has worked with Bass Pro Shops, Hard Core Brands and Bone Collector. Successful Farming had him write for their magazine and he has appeared on their TV show to discuss hunting and ATVs on multiple occasions. He writes about the things he loves – hunting, fishing, camping, trucks, ATVs, boating, snowmobiles and the outdoor lifestyle he enjoys with his family in their home state of Michigan and more as they adventure around North America.

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